“Canberra, There’s More Than They’re Telling Us”
Working alongside creative agency InkLab, we delivered the video production component of a large campaign for Visit Canberra's“There's More Than They're Telling Us”, coordinating specialist production teams across a multi-channel digital and social launch.
Pre-Production.
With InkLab leading creative direction and Visit Canberra closely involved at every stage, planning had to move fast and stay flexible. We worked through scripts, shoot schedules and locations across Canberra, briefing crews and managing logistics so production could run smoothly once cameras rolled.
Production.
Filming ran across several shoot days at locations around Canberra, capturing the content needed to support the campaign's video assets. We managed crews, gear and schedules day to day. Filming took place at Red Hill, the National Zoo & Aquarium, the Australian War Memorial, RAKU, with Balloon Aloft Canberra and at the National Gallery of Australia.
Launch.
The campaign launched on schedule across digital and social channels, landing a strong public response. Delivering on time and on budget, while keeping pace with a changing brief, came down to clear communication between every team involved and a willingness to adapt without losing momentum.